Hi, I’m Lauren.
Sometimes I write about business.
After 20+ years with my paws in marketing niche businesses, I have some thoughts. Join me as I grow my repository of reflections on business, self-employment, and taking the FOMO out of marketing.
Self-Employment
Life and Happiness for Indie Biz Owners and Soloists
The Case for Assistantship
A great assistant helps you succeed. Decades past my first assistant role, I still approach my work with my clients – and myself – that way.On Mentorship & The Audit Eternal
When you close out the books on your professional life, will all that you’ve given and received be in balance?Quantum Marketing
At the individual level, leads become less predictable and the lead funnel behaves differently. There’s a mystery afoot! Let’s get small.
Marketing at Midlife: It’s About Time
The Case for Assistantship
On Mentorship & The Audit Eternal
Quantum Marketing
If I had an e-book, this is where I’d tell you all about it (and get your email address).
There is a reason why every coach, consultant, and teacher out there has an e-book on their site: e-books are a great lead magnet. (A lead magnet is a resource you put on your site that requires visitors to hand over their email address in order to get it.).
All you have to do is gather together some of your existing content, add a little something new like a checklist, and presto! Lead magnet! Sounds easy, right?
Did you know that numbers make your message more convincing?
They do. Here are some interesting statistics.
years I’ve been a self-employed solo biz owner.
of my dogs enjoy carrots.
*n=1.
Tries for me to spell “restaurant” correctly (avg).
Birds’ nests counted on a road trip when I was 9.
Questions are also an excellent attention-getting device.
Did you read all those numbers because they started with a question? Or was it the fun count-up animation?
Marketing 101
You have to tell people where the pickles are.
1,853 Marketing experts agree that you should have a newsletter that goes out to your email list. Guess I’ll start one!
Newsletters: an effective and time consuming way to grow your email list.
A Great Way to Establish Credibility:
Have a cluster of logos from other trustworthy organizations on your page. It could be industry groups, notable clients, or badges from awards you’ve won. It just has to look official. This is called a “logo farm.”
Hi! Here’s One More Call To Action
If you’ve made it this far you may be interested in signing up for my newsletter. Or, you might be looking for more pictures of business dogs. Either way, I’ve got you.